Simplifying My Approach to Internet Marketing

by Tom McEwin on 20 March, 2011

The internet marketing industry is a busy place.

Most of the time there is some sort of new product that has recently been released (or is about to be released) by one of the many gurus.  And even when there is not, if you are on too many email lists, then your inbox will still get swamped.

Add to this all the hype which surrounds social media, and it is possible to waste countless hours:

  • getting ‘free’ training/reports/bonuses by signing up to mailing lists; and
  • hanging out on social media.

One of the things I realised mid way through last year is the importance of taking effective action, and avoiding time wasting activities that would otherwise take up the time I had dedicated to internet marketing.

Step 1: Turning Down the Noise

One way of reducing internet marketing noiseThe first thing I did was to unsubscribe to a bunch of email lists I was on that weren’t delivering value to me.

I have still stayed on a few.  But those that I’ve remained on have a really clear target audience, regularly deliver value to these lists, only recommend directly relevant products and do not just spam affiliate products.

Initially it surprised me how many of the IM guru lists I was getting rid of.  But with a list big enough even a low conversion rate from a mail out can result in big dollars.  So I can understand why the owners of these lists might over promote products (their own or someone else’s).  But it doesn’t mean that I want to put up with it.

Step 2: Deciding on a New Approach

One of the things I realised about my approach is that there was something missing.  I originally started this blog in order to chronicle my development as an internet marketer, record my thoughts as I work through particular topics (as much for my own benefit as anyone else’s) and to help me build my skills as an internet marketer (and blogger). I originally intended to keep doing this while I worked towards finding the real niche I wanted to target.

While I’ve had some successes, they aren’t what I had originally hoped for.  So I decided to re-frame my approach.

Moving forward, I’ll be focusing on helping local businesses with their online presence.  This provides an explanation as to why it has been a little while since my last post – I’ve been busy setting up a company, and dealing with all the associated arrangements.

Step 3:  Working as Efficiently as Possible

I’ve also been giving a lot thought as to what part of my approach needs to change as part of this new business, to make sure I use my time as effectively as possible (given I only have so much time available).

This has involved not only really focusing on what I want out of this business, but also:

  • considering high yield versus low yield IM activities;
  • figuring out a scalable business model;
  • working out how to effectively implement this plan; and
  • working out how to avoid those tasks which suck up a lot of time but don’t deliver real results.

Enter Simpleology

In mid January a friend put me on to the training materials provided by Simpleology.  The beginners’ course (which is free) is called Simpleology 101.  It is beautifully simple and effective in helping you to:

  • focus on specific goals;
  • break these goals down into the critical steps (and no extra steps); and to
  • establishing a daily routine to continually work towards these goals.

This process is really good at helping manage the internet marketing noise, prioritise those things that really need to get done and dumping those things that just waste time.

If this sounds useful, then I highly recommend at least trying out Simpleology 101. The course only goes for 20 days and takes 10 – 15 minutes a day, so it is not a bit time commitment.  Plus it is completely free.  There are some upsells when signing up to the free version, but I simply ignored these.

So now I have less distractions, a better internet marketing plan and a process for increasing the amount of effective action I take.


© Tom McEwin
David Moloney April 15, 2011 at 8:08 PM

Hi Tom,

Information saturation can often lead to exasperation and then to giving up. Happy to hear that you’ve successfully refocused and gone back to find a core focus. You now have the benefit of a wide knowledge bank to draw from. These strong foundations will help you develop the ‘big picture’ mentality when you start to delve further into your core. Cheers for pointing out Simpleology
David Moloney´s last blog post ..4 Hour Body Review Tim Ferriss

Tom McEwin June 19, 2011 at 9:38 AM

Thanks for your comment David – I hope you find Simpleology useful. It is a geat way to help stay focused.

Eugene July 4, 2011 at 4:40 PM

I like your simpleolgy 101 course concept. Its true, keep it simple for higher results.
Eugene Thompson

Seo September 23, 2011 at 4:51 AM

I guess that the good base for any type of net marketing is keeping it simple and not too aggressive. Having to go through tons and tons of spam on daily basis will, almost always, kill absolutely any wish of any potential customer to seek extra info on the product or service he might have liked. Seeing that somebody is trying to figure out new ways like you is really nice and I like the idea .

Sara Wags January 7, 2012 at 7:57 PM

OH, e-mail lists, I know the problem…
Even a bigger problem is that some e-mail lists persist on sending you e-mails when you unsubscribe, as that means that the e-mail address is actually being used…

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