Getting Targeted Internet Traffic and a Hungry Crowd

by Tom McEwin on 3 March, 2010

One of the key things I’ll need in order to make money working online is the ability to get targeted internet traffic.  Once upon a time traffic used to be a bad thing – all it would do is slow you down while trying to get on the other side of town.  Not so on the internet.  On the internet, more traffic is good and targeted internet traffic is even better.

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Why Targeted Internet Traffic is a Good Thing

Traffic on the internet has a monetary value.  This is quite clear given the amount of advertising dollars spent by companies to post ads on Google search rankings via Google Adwords.

But when it comes to affiliate marketing, I don’t want just any traffic, I want targeted internet traffic as these people are more likely to find what I am promoting to be of interest to them (and therefore are more likely to buy). The aim is to get a ‘hungry crowd‘ of people who all have a particular interest/desire and then give them what they want.  As outlined by the old-school direct mail marketer, Gary Halbert, one of the aims of any marketer should be to:

“to constantly be on the look out for groups of people (markets) who have demonstrated that they are starving (or at least hungry!) for some particular product or service.”

Fortunately there are plenty of affiliate marketing tools which simplify this task.

Ask Google to find out where the hungry crowds are

Without a doubt Google is the world’s most popular search engine.

 

Global Search Engine Traffic 9 Jan to 10 Feb 2010 (click chart for larger image)

 

While there are variations in the reported market share that Google has, it clearly dwarfs the other search engines, both in North America and globally:

So how does this help me identify a hungry crowd?  Google, like most other search engines, keeps a detailed record of all the search queries that are entered.  So it is possible to see what phrases and topics are getting the most attention from people searching the web.  This will help me to find a target audience who are after something specific, who represent a particular market niche that I can engage with in order to attract targeted internet traffic.

Interrogating Google

By finding out what people are typing into Google, I am essentially doing what is called keyword research.  A better way to describe this would be keyphrase research, as each ‘keyword’ can be a number of words long.

Fortunately there are plenty of tools which can help me to do my keyword research and find out what people are typing into Google.  For example, the free Year of the Affiliate ebook, outlines how to use the following keyword tools:

I won’t be covering how to use these tools as Sean Rasmussen, the author of Year of the Affiliate, gives a great description of this in the part of his ebook that is available for free download.

However, one important keyword tool I will mention is Market Samurai.  Market Samurai is without a doubt one of the best keyword research tools available today, and the primary affiliate marketing tool that I use.

The keyword research component of Market Samurai is incredibly powerful and is available for free download.  There is also a paid part of this program, which comes on a 14 day trial and has a number of other neat features which are useful to analyse competitors. There are also a stack of helpful tutorial videos which the guys at Market Samurai have released, that show not only how powerful this tool is but are extremely useful in learning about how to rank well on Google and how save time by targetting the right type of internet traffic.

Finding the Right Hungry Crowd

So once I have the tools to interrogate Google, how do I find my hungry crowd?  And what type of audience/niche should I be after in order to make money working online?

Well, unfortunately selecting a profitable niche requires a bit of work, even with the above keyword tools, and quite a bit of thinking.  In terms of places to get started when brainstorming possible keywords, once way is to see what people are already buying.  Or I can focus on a product I am already familiar with and see whether there is a hungry crowd that that I can target.

There are a few crucial things to keep in mind when doing keyword research, which the team at Market Samurai have called the 4 Golden Rules of Keyword Research:

  1. Relevance: I want the keywords to be relevant to whatever it is I am promoting, in other words I want keywords that identify a hungry crowd;
  2. Traffic: I want to target keywords which give provide enough targeted internet traffic for me to bother marketing to the audience I identify;
  3. Competition: I want to avoid niches where there is already strong competition; and
  4. Commerciality: I want to make sure I focus on keywords which are likely to lead to someone buying what I promote, and not merely continue browsing.

These rules are not only applicable to building a website to get targeted internet traffic, but also when using classified ad sites and article directories to funnel traffic.  While the real power of Market Samurai lies in helping with Search Engine Optimization (SEO) of websites so that they can rank well on Google, it is nevertheless great for getting Google to help spot what people want.

Once I have identifed a hungry crowd, then I can move on to the next step of trying to feed that crowd.

© Tom McEwin
AffiliatePlayground.net

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Wal Heinrich March 4, 2010 at 8:13 AM

That is a useful metaphor, a hungry crowd. Use Market Samurai to find out what they want to eat and then feed them.
.-= Wal Heinrich´s last blog ..Selective Breeding vs Genetic Modification Part 2: Genetic Modification =-.

David March 4, 2010 at 9:29 AM

Great overview of the tools everyone needs to find the hungry crowds. I can also vouch for Market Samurai. Great insightful program that can be as simple or thorough as you want it to be.
.-= David´s last blog ..The Keys To Small Business Success =-.

Gee March 4, 2010 at 10:24 AM

Great tips Tom

Thumbs up from me for MS as well. There are other resources around to find “hungry crowds” such as Amazon which will identify what people are buying.
.-= Gee´s last blog ..Search Engine Optimization Tips For Baby Boomers =-.

Tom March 4, 2010 at 12:06 PM

Wal and David – Thanks for your comments, Market Samurai is definitely a great tool.

Gee – Good thinking re using Amazon to find out what people are buying. Another way I heard of to get ideas for niches is to browse the Dummies.com site to see what sort of books ending in the title ‘for dummies’ have been written. If this company is taking the time to publish a book about it, I expect there would be at least some people interested in the topic. Then use this information combined with Market Samurai to drill down into Google.

Lina Nguyen March 4, 2010 at 4:23 PM

Great quote from Gary Halbert. I actually got to meet his son, Bond, at a marketing workshop in San Diego recently. I also spent some time with top copywriters who had the privilege of working with Gary Halbert. These guys and gals expanded my mind in ways that I couldn’t have imagined. Thanks for the tips and for explaining this in an easy-to-understand manner.
.-= Lina Nguyen´s last blog ..What life is about =-.

Jazz Salinger March 4, 2010 at 5:50 PM

Hi Tom,
You have lots of great information in this post. I really enjoy the way you write. I think you have a talent for this. I look forward to reading more posts.
Jazz

Renee March 4, 2010 at 7:39 PM

Hi Tom,
great article – and spot on. If you know what is wanted you can offer exactly that. And make sure that people find you with proper SEO.
Good on you!
Renee
.-= Renee´s last blog ..Secrets Of The Millionaire Mind by T Harv Eker – Book review =-.

Tom March 4, 2010 at 9:00 PM

Lina – Sounds like a great conference. I love meeting like minded and motivated individuals at these sorts of events. I find it really encourages me and gives me a huge buzz. Plus there is always the possibility that I might learn a thing or two…
Jazz and Renee – Thanks for the support. Look forward to sharing more with you.

Cade March 6, 2010 at 5:49 PM

Hi Tom,
Your absolutely right about Market Samurai, I also use it, and it saves me loads of time and helps me focus my effort. I like your analogy on feeding a hungry crowd. Great article.
Cade

jo March 9, 2010 at 10:22 AM

Hi Tom, I really found your article clear and understandable and flows really well and of course, as it is the truth, wise advice. Well done. Now I am hungry too, I’m off to get some toast! lol.
.-= jo´s last blog ..Empowering Mindset – Purpose =-.

Tom March 9, 2010 at 12:38 PM

Cade and Jo, thanks for your comments. I always found the idea of a hungry crowd to be an excellent description.

Cherie Rasmussen March 10, 2010 at 5:24 PM

Great article Tom.

There are fantastic free tools available on the internet and you are very generous to be pointing your readers into the right direction. The online opportunities are available for everyone to have their voice heard and keeping up to date with global issues and trends.

I am very appreciative with you mentioning the free ebook as the free download will assist your followers. Thank you Tom.
.-= Cherie Rasmussen´s last blog ..Affiliate Marketing Forums – 6 Ways You Can Benefit =-.

Tom March 10, 2010 at 9:20 PM

Thanks Cherie. My internet marketing journey began with the free version of Sean’s ebook, so mentioning it here is an absolute no brainer for me. I encourage any and all to check it out as it is an excellent resource to get started. It was great to meet Sean in Sydney recently, and have an opportunity to thank him in person.

Jon Symonds March 12, 2010 at 6:50 PM

Hi Tom,
Awesome post, there’s so much info that I had to read it again. I’m several steps behind you in the whole marketing game but this is how I want my posts to look and read like. Inspirational.

Well done.
Jon

Tom March 12, 2010 at 7:08 PM

Thanks for your comment Jon – glad you enjoyed. It took me a little while to get started on this blog (I had a couple of trial blogs first), but the main thing was to make a start and then have some fun with it. Good luck for the future. Cheers, Tom

Rita Pepper March 30, 2010 at 10:16 AM

Hi Tom
What a lot of great information thank you

Ian @ Holistic Marketing August 26, 2010 at 2:36 AM

I’ve been hearing super things about Market Samurai. I never new they had a free version. Thanks for the tip!
Ian @ Holistic Marketing´s last blog post ..Copywriting Scorecard Review

Samantha Banfield - Witty Sam August 26, 2010 at 12:29 PM

I love how your information applies to any niche – whatever you are doing on the net, if you wanna get noticed this is the information that will help. It’s easy to read. You have covered quite a bit of content & I really enjoyed.

Google is certainly the place to “ask” your questions. I saw the first episode of ‘Spirited’ last night (Claudia Karvan) and within the 1st 5 minutes their was a scene when a character described using Google to search for something (and showed it on the TV just in case we didn’t know what the home page of Google looked like). It just makes sense that Google would be the best search engine considering the other apps it has – trends, insights etc.

You are absolutely right – feeding the always hungry crowd comes down to identifying them & simply giving them what they want. It doesn’t get any easier than that. Thanks Tom!!
Samantha Banfield – Witty Sam´s last blog post ..Exclusive Julia Spillard Interview

Tom McEwin August 29, 2010 at 10:56 PM

Hi Sam, I’m glad you liked. The idea of a hungry crowd is a great analogy, and applies not only to broad niches, but also to the particular sub niches that people are searching for, and what stage of the buying cycle they are at.

Taking TVs as an example, people might start by doing some general research regarding LCDs vs plasma screens, then search for reviews of particular types of models / brands, before searching on where to buy a particular model of TV online. Of these stages in this buying cycle it is those people searching for how to buy a TV online (eg “buy [model] lcd tv online”) which would be both super targeted and also really hungry for what they are searching for.

John July 28, 2011 at 8:02 PM

Targeted traffic is so important these days. Its no good having visitors if they are not willing to buy your product.
John´s last blog post ..Understanding Domain Names

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