Why Begin Article Marketing with EzineArticles?

by Tom McEwin on 24 July, 2010

EzineArticles is arguably the top article directory on the internet, and also one of the best places for people who are learning article marketing to get started.  In this post I outline why, and link to some of the free resources that EzineArticles has to offer.

What makes EzineArticles the Top Article Directory for Beginners?

Recently I took a look at the top 10 article directories for affiliate marketers, and EzineArticles was the clear winner, for the following reasons:

  1. it gets high traffic – over 10 million unique visitor per month from the US alone;
  2. it has a pagerank of 6 – making it a high authority site in Google’s eyes; and
  3. because it allows 2 self serving links in resource box (which can be affiliate links if cloaked via a root domain).

But there are a few other things which make EzineArticles one of the top articles directories for learning about article marketing:

  1. the EzineArticles guidelines;
  2. the free training they provide;
  3. the fact that all articles are reviewed by a human prior to publication.

The EzineArticles Guidelines

EzineArticlesThe EzineArticles submission guidelines and terms of use are comprehensive and incredibly easy to understand.  So much so that there is no point in me providing a detailed summary of them here.  They cover what is and what is not allowed, the formatting requirements for articles, and outline several best practices when it comes to copywriting in general.  Find them here.

Even for those wanting to submit articles to other article directories, chances are that if you comply with the writing style that EzineArticles sets out then you will probably comply with most of the requirements for the other article directories as well.  Now this is something will need a bit of double checking, as the requirements vary.  However, you can see a table summarising the terms of use for the top 10 article directories in my last post.

Free Training

On top of the handy editorial guidelines, EzineArticles also provide free training on article writing.  This includes not only things to watch out for regarding particular topics, but also ways to make articles as valuable as possible for the reader.  They also provide a number of article templates which can really help structure things and speed up article writing.

Did I mention that this training is free?

Human Review Prior to Publication

Some may view the fact that articles must pass human review before they are approved for publication on EzineArticles  as a negative.  I view it as a massive positive, for a couple of reasons.

First, it means a better quality of articles in the directory and that we won’t be competing for directory space against spammers.  Also, if the quality is maintained, Google is less likely in the future to impose any sort of a negative filter on articles published via EzineArticles.

Second, having an expert review our articles enables them to give feedback on areas for improvement, either where articles are fine tuned prior to being published, or where they are partially rejected.  I haven’t gone through this process myself (having paid fairly close attention to the detail in the editorial guidelines), but getting this sort of attention from someone who specialises in article writing could be quite beneficial in the long run.

Your Thoughts?

I’d be interested to hear what others have found when using EzineArticles – both good and bad.  Please add a comment if you have any particular experiences you would like to share.

© Tom McEwin
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Bev Langford July 29, 2010 at 1:58 PM

Hi Tom,
Great article, I personally love ezinearticles and have quite a few articles live there. My first experiences with ezine were not all that positive and I was required to edit my first article 3 times before it was approved. However once you get used to the way they like you to write it is a fairly straight forward and quick process. I now receive some regular traffic from ezine and the quality of the backlinks are very high and considered as important backlinks by Google which is a huge bonus. I often think, “What if I gave up after 2 edits and tried something else?” the answer is easy, I would not have the high quality backlinks or the traffic. I would encourage other people to use ezine on a regular basis to help with traffic and rankings.
Bev Langford´s last blog post ..Internet Marketing Education

Jan Littlehales July 30, 2010 at 9:44 AM

Hi Tom – like Bev, I too really like ezinearticles and have 9 articles on there at the moment. Their tutorials are easy to understand and if you stick to the rules/guidelines you’ll have no problem getting your articles approved. I’ve seen my website rankings improve with ezine because of the back-links – definitely recommend it to your readers.
Jan Littlehales´s last blog post ..Raising Great Kids – Walking

Tom McEwin July 30, 2010 at 1:59 PM

Thanks for your comments Bev and Jan.

I agree that the EzineArticles guidelines are a bit particular about how they like things, but once we have taken the time to become familiar with them then things become a lot easier. Not only when submitting to EzinArticles, but also in terms of best practice when it comes to article writing.

David Moloney July 31, 2010 at 9:32 AM

Hi Tom,

Yes, Ezinearticles is a good resource. I have about 3 or 4 articles up there and have noticed the halo effect that it creates. Although Ezinearticles does have some thorough guidelines, these are tricky to get the hang of when you’re first starting out. I found myself printing them out and highlighting the most important points. Like Bev, I have had my articles knocked back a few times. But with a few revisions they always get approved. Considering that real people review the articles, I’m surprised that the turnaround time is pretty good 3-5 days in my experience.
David Moloney´s last blog post ..What is a Favicon

Lina Nguyen July 31, 2010 at 2:11 PM

Hi Tom

I’ve definitely heard a lot about EzineArticles (positive things), but don’t have any personal stories to share about submitting articles. I find it a good source of preliminary research when I’m looking into a new topic area. Especially fairly niche areas. Thanks for the time, care and thought you put into this blog post. Very helpful.
Lina Nguyen´s last blog post ..Life is beautiful – It’s all a game anyway- right

Tom McEwin July 31, 2010 at 6:06 PM

Hi David and Lina, thanks for your comments.

David – I’d be interested to hear more about the halo effect you refer to regarding publishing on EzineArticles. Do you mean something like a traffic spike, different traffic sources, or new people commenting?

Lina – I agree that EzineArticles can be a great source of information when researching a topic. And with EzineArticles having human review prior to publication, this no doubt helps to keep the quality high.

David Moloney August 5, 2010 at 10:37 AM

Hi Tom,

By halo effect, I mean that I have noticed that posting an article to EzineArticles (with anchor text) has helped me maintain a top ranking in Google local places. I’m confident that no other factors contributed to this as I tested the technique about 3 times with no other changes, and had an increase in ranking.

Tom McEwin August 5, 2010 at 9:34 PM

Thanks for providing the extra info David – good to hear that using EzineArticles to build a few backlinks has provided a tangible benefit to your Google ranking.

Doctor Bill August 1, 2010 at 5:38 PM

Hello Tom. Thanks for the very helpful article on Ezinearticles.
Although I know of the site I have had no experience with it. You have stimulated me to look into it. Can I submit already published Posts? I guess all the info is there if I look.

Doctor Bill

David Pearse August 1, 2010 at 8:56 PM

This article about ezinearticles is really good! I don’t have any personal experience to share yet however I am keen to give it a go.
The information on this page is helpful. I have subscribed to your networked blogs and bookmarked it.

Thanks
David Pearse´s last blog post ..Sean Rasmussen- Internet Marketing Master

Tom McEwin August 2, 2010 at 9:05 AM

Thanks for your comments Dr Bill and David, glad you found it useful.

Dr Bill – you can submit your already published blog posts to Ezinearticles if you like. In fact, it is something that they actively encourage. However, I’d make sure to leave enough time for Google to index the post on your blog first, so that Google acknowledges your blog as being the primary source of the article (and not ezinearticles).

Hilary August 5, 2010 at 8:55 PM

Hi Tom

I have only submitted one article to Ezinesarticles so far, and the experience was very positive, with my article being approved first time. I do remember reading through their rules first, which were very easy to follow, and I’m sure had a lot to do with my success.
Hilary´s last blog post ..Indoor Air Quality

Tom McEwin August 5, 2010 at 10:53 PM

Thanks for your comment Hilary – that was the same as my initial experience with EzineArticles. By paying attention to the rules the submission process seemed fairly straight forward.

The other thing they have introduced recently is a new submission form for articles (still in beta), which quickly identifies those points which still need fixing as an article is being entered into the upload form. Quite handy.

Ian Paul Marshall August 10, 2010 at 2:10 AM

Hey there Tom. I’m an expert ezinearticles author. I mainly use the site for the following:

1) To gain highranking backlinks to my sites
2) To get a site quickly indexed by search engines.

Those are the big two. I don’t see much traffic come my way from the site. But if I wanted traffic guest posting is a much better strategy.

As well ezinearticles.com let’s you post 250 word articles. That’s awesome. You can churn out a piece in no time. Or even re-purpose an old piece. I haven’t reposted old articles there yet. May give it a try in the future though. Your comment about duplicate content and posting and waiting for the content to be indexed on your own site first is right on the money. Google we see your site as first to the gate and “hopefully” index it accordingly.
Ian Paul Marshall´s last blog post ..Search Engine Optimization – A Visual Guide

Tom McEwin August 10, 2010 at 11:14 PM

Hi Ian, Thanks for your comment. I found that most of the article pages I ended up looking at on ezinearticles had a pagerank for that particular article of zero. So to get high PR links from an article would seem to require either efforts to increase this, or for the articles to be republished somewhere which would increases the pagerank of the page on ezinearticles (and therefore raises the value of the link from ezinearticles back to the site).

I’m not sure how much traffic would come from people browsing ezinearticles and clicking through – this is something I am still testing out. But to the extent that an article on ezinearticles is itself able to rank on Google for a particular search term, then it may help draw some traffic first to the article and then on to the site.

Guest posting sounds like a good way to tap into the existing readership of a blog, although I haven’t tried it myself as yet.

While I haven’t directly resubmitted any of my blog posts to ezinearticles just yet, I have cut one of my posts down into 3 smaller articles (which was quite easy to do as the hard work was already done) and it seemed to work a treat.

Moira Gallaga August 9, 2011 at 2:39 PM

Hi, I’m a newbie to affiliate marketing, submitting articles, backlinks,etc. They said I should place my links properly into well-written articles.’ Does this mean I have to put the link within the body of the article or the resource box? Could you please direct me to a tutorial, a simple one for dummies regarding this? Already signed up to EzineArticles. Thank you for your help.

Tom McEwin August 18, 2011 at 9:46 PM

Hi Moira, From memory the Ezine terms of use and editorial guidelines (http://ezinearticles.com/editorial-guidelines.html) are quite clear about where links need to be placed, being upto 2 self serving links in the resource box and 2 non-self serving links in the article body. Have a look at clause 3f.

Karen August 12, 2011 at 12:45 AM

Tom is right about posting it first in your blog though I once thought that it may be found to be plagiarized by ezine if you do so…I think Ezine has gotten too strict with their guidelines these days..
Karen´s last blog post ..free dating website

Ben September 3, 2011 at 2:21 PM

Tom,

I couldn’t agree more. I’m a big fan of Ezine, for all the reasons you’ve mentioned. I truly don’t think any article directory comes close to them. I’ve submitted 52 articles there in the last three months, and the amount of traffic it has brought me is crazy! I like the fact that they don’t just accept any junk to their directory. Makes it more worth while for good writers to write there.
Ben´s last blog post ..Identifying the Site Development Process and Players

mars September 5, 2011 at 8:36 PM

May give it a try in the future though. Your comment about duplicate content and posting and waiting for the content to be indexed on your own site first is right on the money.
mars´s last blog post ..Inside Pool Games

Marivic September 10, 2011 at 3:42 PM

Ezine got to be strict now because of the new Google Panda update. They where part of the first one to suffered the consequence, when it was launched.
Marivic´s last blog post ..Ways to win the lottery

Charline September 15, 2011 at 2:11 AM

This article about ezinearticles is really good! I don’t have any personal experience to share yet however I am keen to give it a go.
The information on this page is helpful. I have subscribed to your networked blogs and bookmarked it. :)
Charline´s last blog post ..play angry birds for pc

Chansie September 15, 2011 at 11:16 PM

I find it a good source of preliminary research when I’m looking into a new topic area. although Ezinearticles does have some thorough guidelines, these are tricky to get the hang of when you’re first starting out. Thank you..;)
Chansie´s last blog post ..rio games angry birds

nayumigrante September 20, 2011 at 4:02 AM

Thanks fir this great info! Hope for the best for those who are article marketing..
nayumigrante´s last blog post ..What is a Cell Phone Tracker?

cdmcake September 24, 2011 at 7:34 AM

I find that Ezine Articles has gotten much tougher post-Panda about duplicate content and about the site you link your articles to. I have some small niche sites with just a few pages, and Ezine Articles doesn’t like that. I submit articles linked to those sites t other directories, while articles linked to bigger sites can go on Ezine Articles.

johanne September 29, 2011 at 3:36 AM

I am still testing out. But to the extent that an article on ezinearticles is itself able to rank on Google for a particular search term, then it may help draw some traffic first to the article and then on to the site. | :P
johanne´s last blog post ..Good Movies To Watch

naruto0506 October 7, 2011 at 8:47 PM

I truly don’t think any article directory comes close to them. I’ve submitted 52 articles there in the last three months, and the amount of traffic it has brought me is crazy! I like the fact that they don’t just accept any junk to their directory. | :P
naruto0506´s last blog post ..sonic mario games

jellyace5 October 15, 2011 at 12:17 AM

I like the fact that they don’t just accept any junk to their directory. Makes it more worth while for good writers to write there.
jellyace5´s last blog post ..my diet plans

Lanie October 17, 2011 at 4:41 AM

Great job!I do remember reading through their rules first, which were very easy to follow, and I’m sure had a lot to do with my success.
Lanie´s last blog post ..Top Free Dating Sites

reelsteel06 October 19, 2011 at 3:23 AM

I have some small niche sites with just a few pages, and Ezine Articles doesn’t like that. I submit articles linked to those sites t other directories, while articles linked to bigger sites can go on Ezine Articles. | :P
reelsteel06´s last blog post ..racing bike games

Harieth October 19, 2011 at 8:28 PM

sweet! this is a perfect guideline for a newbie like me! thanks a bunch!
Harieth´s last blog post ..black mould testing

diamond56 October 25, 2011 at 2:22 PM

Ezine got to be strict now because of the new Google Panda update. They where part of the first one to suffered the consequence, when it was launched.
diamond56´s last blog post ..paleo cookies

darknight0506 November 9, 2011 at 2:26 PM

I truly don’t think any article directory comes close to them. I’ve submitted 52 articles there in the last three months, and the amount of traffic it has brought me is crazy! | :P
darknight0506´s last blog post ..What is Personal Injury

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